In July 2007, Providence Equity Partners, the owner of Newport Television, became one of the earliest 'outside' investors by purchasing a 10 percent stake in the company for US$100 million equity investment, before the company was known as 'Hulu'. Advertisements have since aired featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett. Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled 'Alec in Huluwood'. The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 29, 2007, led by Tom Sharma, followed by the destinations site. Hulu launched for public access in the United States on March 12, 2008. In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends. It invited users to leave their email addresses for the upcoming beta test. The name Hulu was chosen in late August 2007, when the website went live with an announcement only and no content. Jason Kilar was named Hulu CEO in late 2007. Hulu was announced in March 2006 with AOL, NBC Universal (then co-owned by General Electric and Vivendi), MSN, Myspace, and Yahoo! planned as 'initial distribution partners'. Individuals who were instrumental in the founding of Hulu include Bruce Campbell, Peter Chernin, JB Perrette, Mike Lang, Beth Comstock, George Kliavkoff, Darren Feher, and Jason Kilar. In 2017, the company launched Hulu with Live TV-an over-the-top live TV service featuring linear television channels.Īs of July 2022, Hulu has a total of 46.2 million subscribers. In 2010, Hulu launched a subscription service, initially branded as Hulu Plus, which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. Hulu was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks. It was launched on Octoand it offers a library of films and television series like 20th Century Studios, Searchlight Pictures, Disney Television Studios, ABC, Freeform, and FX Networks among others, as well as Hulu original programming. Hulu ( / ˈ h uː l uː/) is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast’s NBCUniversal holding a minority stake.

( Disney Media and Entertainment Distribution)Ĥ6.2 million (as of July 2, 2022 )

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